Rizz-Bot: Making marketing magic with the power of chatbots

Adding extra flair to Eclipse's brand

To stand out today, with the web awash with businesses and brands, takes an extra flair and a willingness to try something a bit out of the box. Eclipse Mints is on a mission to build a consistent brand that champions connections and is memorable to multiple demographics including people out in the dating world.

With quirky advertisements and marketing campaigns, there’s no denying Eclipse Mints is unafraid to break away from the norm. To add some whimsy to the brand’s web experience, extend its mission of connectedness and stand out from the crowd, Eclipse Mints teamed up with EssenceMediacom to come up with the concept. Then, Voyage was brought on to build the Rizz-Bot: the chatbot that acts as ‘your ultimate wingman’.

Bringing the Rizz-Bot to life

Designed for those trying their hand at dating, the Rizz-Bot utilises advanced natural language processing to create personalised pickup lines and offer amusing, playful and varied conversation starters based on prompts chosen by the user.

A departure from traditional advertising, the chatbot aims to spark ideas in visitors to the site and emphasise that Eclipse Mints is there for you in all of your dating escapades, delivering fresh breath and fresh lines right when you need it. The chatbot accentuates the brand’s playful approach to advertising, not playing too serious or straight-laced, and allowing users to explore various topics that are meaningful to them.

The nuts and bolts, aka the technical side

To bring the Rizz-Bot to life, our approach centered on building a Retrieval Augmented Generation (RAG) solution that combines the best of curated content with AI flexibility. We established a database of pre-written lines in Supabase, transformed into vector embeddings for semantic searching.

When users interact with the Rizz-Bot, our system uses the OpenAI API to understand their request and retrieve the most appropriate responses from our database. The Vercel AI SDK powers a responsive chat interface that feels natural and intuitive. We implemented OpenAI's moderation API to ensure all content remains appropriate and aligned with Eclipse's brand values.

At the heart of our solution was a sophisticated RAG architecture powered by Supabase for vector database functionality, OpenAI's API for natural language processing, and Vercel AI SDK for the chat interface. The front-end developers created a sleek, intuitive chat interface using Vercel AI SDK, and we conducted extensive testing with real users to refine the experience before launch. The overall combination allowed us to create a responsive, intelligent system that draws from curated content while maintaining conversational fluidity.

Engaging users with AI-powered marketing

The Rizz-Bot's success lies in its ability to blend value with engagement, providing users with real, actionable assistance without over the top advertisement. Instead of bombarding users with intrusive ads or hollow promotional fluff, the bot inserts itself into the conversation as a helpful, albeit irreverent presence. By harmonising with Eclipse's brand voice, the bot serves as an extension of the brand while also offering a standalone web experience.

Our technical approach ensures the bot is not only smooth and intuitive but also feels like a natural part of the user journey. We ensured all interactions are sharp, quick and responsive, capturing the essence of Eclipse’s dynamic vibe.

Overall, the Eclipse Mints Rizz-Bot is a prime example of how conversational AI can help brands connect with their audiences without being overly promotional - a trend that fits with a growing number of successful companies today. By building meaningful touchpoints in unexpected, non-traditional spaces, brands can move beyond the conventional boundaries of digital marketing and become a memorable name for their target demographic.

For Eclipse Mints, we didn't just push products, we created an interactive experience that resonated with the audience. As AI becomes more prominent in advertising and marketing, we at Voyage are invested in crafting bespoke solutions that not only enhance the customer journey but also drive real, measurable business outcomes and deliver genuine value.