Two Raw Sisters: From bestselling authors to app entrepreneurs
Overview
From best-selling cookbooks to an internationally-recognised app (that’s where we come in), Two Raw Sisters have paved the way for simple, delicious, and nutritious meals. Voyage enabled these passionate foodies to add greater depth and breadth to their business and brand.
Client
Two Raw Sisters
From cookbooks to an app-powered business
Voyage helped Two Raw Sisters take the next step into a scalable digital product. We successfully:
- Designed and developed a cross-platform iOS and Android app that not only attracts but retains loyal subscribers
- Created multiple features that speak directly to users' wants and needs - including easy navigation of 650+ nutritionally approved recipes, meal plans, women's health features, and a customised shopping list
- Ensured a seamless experience across both mobile platforms using React Native, and ensured easy backend content management with DatoCMS
- Kept all user data centralised and simple to maintain with RevenueCat, and used this data to create personalised customer support workflows
- Supported ongoing growth through customer experience strategy, email campaign workflows, and subscriber communications
- Launched with a scalable foundation built for continued growth and new features over time
Read on for the full story...
A taste for something new
Margo Flanagan and Rosa Power of Two Raw Sisters had already proven their food philosophy and recipes resonated with thousands through bestselling books and a loyal social media following. And yet, like many successful content creators, they hit a familiar ceiling. They were limited by traditional publishing, platform dependency and scaling constraints. The idea for an app, and a new phase of their business, was born.
Tapping into technical expertise
Two Raw Sisters had proven product-market fit, a valuable library of tried and tested recipes, and an entrepreneurial vision for a new phase of growth. What they needed was a partner who could deliver on technical expertise and a keen understanding of how to package content into a digital product seamlessly and intuitively. That’s where Copilot comes in.
Features to drive engagement
Before writing a single line of code, we focused on understanding the business fundamentals. The monetisation strategy centred on a subscription model that would generate predictable monthly recurring revenue.
We created features that would keep subscribers engaged. We designed automated shopping lists as the cornerstone feature, knowing this practical tool would become indispensable to users' weekly routines. Personalised meal planning allowed subscribers to feel like they had a nutritionist in their pocket, while the 650+ searchable recipes were organised by dietary needs, making it easy for users to find exactly what they needed. Women’s health-focused content added another layer of value that resonated with their core audience.
Technical support to keep creativity flowing
On the technical side, we built smart infrastructure that would allow Two Raw Sisters to run their business independently. RevenueCat handled subscription management and provided clear analytics on their recurring revenue, while DatoCMS was implemented specifically so Margo and Rosa could update content, add new recipes, and manage meal plans without needing developers. Using React Native meant we could build for both iOS and Android from a single codebase, reducing development time and future maintenance costs.
Offering crucial support beyond the app
Building a great app is only half the story. Voyage worked alongside Two Raw Sisters to support their customer experience strategy beyond the product itself, helping to nurture their audience and keep subscribers engaged long after download.
This included designing and implementing email campaign workflows to onboard new subscribers, re-engage lapsed users, and support key moments in the Two Raw Sisters calendar. The result is a connected experience that feels consistent whether a user is inside the app or in their inbox.
“After looking at many companies to develop our iOS and Android app, Voyage definitely come out on top in every way. From start to finish, their communication has been flawless, they simplify the most complicated of things and most importantly they have made our vision come to life. We felt the team at Voyage cared about the end product just as much as we did.”
Margo Flanagan - Co-Founder, Two Raw Sisters
Let’s talk revenue, ownership and scalability
The app has given Two Raw Sisters a boost in their business in three significant ways: predictable revenue, platform ownership and scalability.
Monthly recurring income from subscribers provides financial stability that book sales never could. Annual subscription options generate immediate cash that can be reinvested into the business. This sustainable business model means they're no longer dependent on securing the next book deal or hoping their social posts reach the right audience.
Beyond revenue, they’ve gained platform ownership. There's no more algorithm anxiety or worrying about policy changes on platforms they don't control. They have a direct relationship with customers, complete control over their content and pricing, and access to rich customer insights through app analytics. They can see which recipes drive the most engagement, understand user behaviour patterns, and track retention to continuously improve their offering.
The business is now truly scalable. They can serve 100 subscribers or 10,000 with the same infrastructure. Adding new recipes increases value for existing subscribers without increasing costs. The foundation they've built enables future expansion into community features, workshop classes, and the ability to continually improve all offerings.
